Design of a poster, flyer and brochure to announce VF's move to its new company headquarters in Almeda, California.

The "Move with Purpose" thematic conveys both the literal act of moving onto a new campus as well as the idea of the kind of movement that VF's brands (JanSport, lucy and The North Face) allow. Combined with "purpose," the meaning grows. VF has thoughtfully designed a campus with the purpose of complementing the local community. 

The imagery and textural elements further support this theme in a way that directly relates to VF's brands. The overall feeling is hopeful and bright as well as action oriented.

Design for Edelman Chicago
Art Direction: Virginia Tevere