Worked with a team at Edelman and UEG to design a fully functioning pop-up restaurant in Times Square. Kellogg’s Cereal & Milk Recharge Bar opened its doors to the public for five days serving up delicious combinations of grains and proteins in a menu created by Chef Christina Tosi, chef/owner/founder of NYC’s Milk Bar. Dr. Travis Stork, Derek Hough and The Roots served as storytellers conveying nutritional messages. The event garnered 800 million media impressions and received coverage from marquis media including ABC News, WSJ, People, CNN Headline News, The View, and AdAge.

Design for Edelman Chicago
Art Direction: Virginia Tevere
Designers: John Plecha