The Illinois Holocaust Museum and Education Center's growing concern that the Holocaust is in the past and had little connection to the world of today was the catalyst in updating their website. IHMEC's challenge was to attract a greater audience to their museum. They want to appeal to the general public by showing that their museum is important, impactful and relevant to today. The overall task was to create a website that not only told the story of who they are but shed light on the beauty of the museum and all it has to offer.
The interior architecture of the museum plays an important role in this website. The design shows the richness of the historical material and visual texture and how patrons of all ages participate with the exhibits. The website uses a bright color palette and expressive photography to help bring the museum to life on screen. A "flip" functionality on the home page creates an added interest and allows for more of the interior architecture and museum programs to be displayed. Rollovers provide additional information and draw the visitor deeper into the site. The latest tweets are displayed on the home page to create increased conversation through additional social media platforms. Overall, the site lends itself to an ease of navigation for past and potential visitors to the museum. This website is the recipient of the Graphic Design USA American Web Design Award.
Designed wireframes and overall look and feel of the site. Art directed a web developer to ensure the functionality of the site was user-friendly.
Design for Edelman Chicago
Art Direction: Virginia Tevere