The NFL PLAY 60 is the National Football League's campaign to encourage kids to be active for 60 minutes a day in order to reverse the trend of childhood obesity.

This kit is sent out to grade schools across the country to encourage participation in the program. Each school recieves a banner, poster and flyers that are customized to their region's NFL team. The "Are You In?!" call to action is supported by powerful imagery to rally kids into action. 

Design for Edelman Chicago
Art Direction: Virginia Tevere