Design of the Baxalta Impact Report on the global state of Hemophilia for for policymakers, providers and patient advocacy groups.

Only around 24,000 people in the USA and 400,000 around the world are living with hemophilia. It’s true that it’s a rare disease. But it’s different than most. Because with hemophilia, the rarest thing of all is that it’s completely treatable.

This report reframes the issue: Instead of thinking of hemophilia as a rare disease…what if we thought of it as a rare opportunity?

Design for Edelman Chicago
Art Direction: Karen Schmidt