Part of a team that designed a workbook for the Girl Scouts of America in partnership with Barilla.
Barilla's Share the Table program was leveraged to create an interactive guide for young girls to learn healthy eating habits as well as cooking skills. Recipes are included in the back of the guide along with activities that teach simple words and phrases in Italian. "Chef Piccolo" is Barilla's friendly pasta character that accompanies your journey throughout the book. Custom renderings and illustrations were utilized to bring him and his veggie friends to life.
Design for Edelman Chicago
Art Direction: John Plecha