Branding and design of menus and collateral for a variety of fine dining establishments and a wine bar.

Design concepts for BeSpoke Design

Design for wedding suites including: invitations, programs, menus, table numbers, welcome signs, seating chart and favors. Print production techniques such as letterpress, gold foil and edge painting are incorporated into the designs.

Design for BeSpoke Design

Photography by: Elizabeth Wells Photography, Alisa Sue Photography and Mandy Paige Photography

Design of posters and campaign for New Schools for Chicago. New Schools was born out of the belief that a child’s zip code should not determine the quality of education they receive. Since the charter movement started nearly two decades ago, great strides have been made to expand quality school options in Chicago. Edelman partnered with NSC to give a voice to their message. These posters were created as part of a campaign to unlock tomorrow's potential.

Charter Schools pride themselves on their responsiveness to individual needs. By literally "looking forward," we create an instant one-on-one connection to a student's aspirations and holistic development.

Design for Edelman Chicago
Art Direction: Virginia Tevere

Designed the branding and social media assets for Quantify, a Chicago based DJ known for his mixes featuring progressive/deep house, disco, hip-hop, and breakbeats. DJ Quantify played at Burning Man 2019 and continues to do appearances around the country.

Design of a "Year in Review" brochure for the Illinois Holocaust Museum & Education Center.

The design balances the important nature of the message and mission of the museum, but shows that a patron's experience can be educational, impactful and fun. The piece uses a bright color palette and expressive photography to help bring the museum to life on paper. All photography is original and was shot onsite by James Schnepf Photography.

Design for Edelman Chicago
Art Direction: Virginia Tevere

Design of the Baxalta Impact Report on the global state of Hemophilia for for policymakers, providers and patient advocacy groups.

Only around 24,000 people in the USA and 400,000 around the world are living with hemophilia. It’s true that it’s a rare disease. But it’s different than most. Because with hemophilia, the rarest thing of all is that it’s completely treatable.

This report reframes the issue: Instead of thinking of hemophilia as a rare disease…what if we thought of it as a rare opportunity?

Design for Edelman Chicago
Art Direction: Karen Schmidt

A collection of logos for clients in a wide range of industries.

Locada and PR Tour of Homes designed for BeSpoke Design.

Disney, Kellogg’s, Job Start 101, GEN YOUth Foundation and Mariano’s logos designed for Edelman Chicago.
Art Direction: Virginia Tevere

Design of Mead Johnson’s annual report highlights their innovation, performance and social responsibility.

The overall look and feel communicates Mead Johnson’s vision: to be the world’s leading nutrition company for babies and children. Full-bleed photography is utilized to highlight infants and children, showing that Mead Johnson’s products help make them stronger. 

Design for Edelman Chicago
Art Direction: Virginia Tevere

A brochure designed for Country Financial using Edelman's in-depth research on millennials and their money. This group of future investors is driving how and where brands are focusing their marketing efforts. The use of relevant photography and simple, yet-eye catching charts and statistics helps to frame the information. The 5x7" format makes it feels palatable and special at the same time.

Design for Edelman Chicago
Art Direction: Virginia Tevere

Worked with a team at Edelman and UEG to design a fully functioning pop-up restaurant in Times Square. Kellogg’s Cereal & Milk Recharge Bar opened its doors to the public for five days serving up delicious combinations of grains and proteins in a menu created by Chef Christina Tosi, chef/owner/founder of NYC’s Milk Bar. Dr. Travis Stork, Derek Hough and The Roots served as storytellers conveying nutritional messages. The event garnered 800 million media impressions and received coverage from marquis media including ABC News, WSJ, People, CNN Headline News, The View, and AdAge.

Design for Edelman Chicago
Art Direction: Virginia Tevere
Designers: John Plecha

Design of a poster, flyer and brochure to announce VF's move to its new company headquarters in Almeda, California.

The "Move with Purpose" thematic conveys both the literal act of moving onto a new campus as well as the idea of the kind of movement that VF's brands (JanSport, lucy and The North Face) allow. Combined with "purpose," the meaning grows. VF has thoughtfully designed a campus with the purpose of complementing the local community. 

The imagery and textural elements further support this theme in a way that directly relates to VF's brands. The overall feeling is hopeful and bright as well as action oriented.

Design for Edelman Chicago
Art Direction: Virginia Tevere

A collection of infographics for a variety of Fortune 500 clients. Provided art direction on Humana and Chicago Ideas Week and concepting as well as design on Huggies and Johnson & Johnson.

Design and art direction for Edelman Chicago
Chicago Ideas Week design: Alison Kleiman
Humana art direction: John Plecha
Huggies and Johnson & Johnson art direction: Virginia Tevere

The NFL PLAY 60 is the National Football League's campaign to encourage kids to be active for 60 minutes a day in order to reverse the trend of childhood obesity.

This kit is sent out to grade schools across the country to encourage participation in the program. Each school recieves a banner, poster and flyers that are customized to their region's NFL team. The "Are You In?!" call to action is supported by powerful imagery to rally kids into action. 

Design for Edelman Chicago
Art Direction: Virginia Tevere

Part of a team that designed a workbook for the Girl Scouts of America in partnership with Barilla. 

Barilla's Share the Table program was leveraged to create an interactive guide for young girls to learn healthy eating habits as well as cooking skills. Recipes are included in the back of the guide along with activities that teach simple words and phrases in Italian. "Chef Piccolo" is Barilla's friendly pasta character that accompanies your journey throughout the book. Custom renderings and illustrations were utilized to bring him and his veggie friends to life. 

Design for Edelman Chicago
Art Direction: John Plecha

This 60 page book was designed to acknowledge the ten-year partnership between Edelman and the Mushroom Council. The wood veneer cover was letter-pressed and then bound using a Japanese threading technique.

The photography and graphics used throughout reference the organic and earthy nature of the client and the role that this superfood plays in a modern diet. 

Design for Edelman Chicago
Art Direction: Virginia Tevere

The Illinois Holocaust Museum and Education Center's growing concern that the Holocaust is in the past and had little connection to the world of today was the catalyst in updating their website. IHMEC's challenge was to attract a greater audience to their museum. They want to appeal to the general public by showing that their museum is important, impactful and relevant to today. The overall task was to create a website that not only told the story of who they are but shed light on the beauty of the museum and all it has to offer. 

The interior architecture of the museum plays an important role in this website. The design shows the richness of the historical material and visual texture and how patrons of all ages participate with the exhibits. The website uses a bright color palette and expressive photography to help bring the museum to life on screen. A "flip" functionality on the home page creates an added interest and allows for more of the interior architecture and museum programs to be displayed. Rollovers provide additional information and draw the visitor deeper into the site. The latest tweets are displayed on the home page to create increased conversation through additional social media platforms. Overall, the site lends itself to an ease of navigation for past and potential visitors to the museum. This website is the recipient of the Graphic Design USA American Web Design Award.

Designed wireframes and overall look and feel of the site. Art directed a web developer to ensure the functionality of the site was user-friendly.

Design for Edelman Chicago
Art Direction: Virginia Tevere

Designed a book to commemorate the launch of United Polaris, United Airlines new luxury business class offering. The book featured short sheets, a transparent fly sheet cover and and stitched binding, to mimic the stitching on the leather seats in the airplane cabin. 

Design for Edelman Chicago
Art Direction: Virginia Tevere & John Plecha

Designed a Brand Book to help Cars.com refocus on their vision internally and release their inner start-up. The cover features die-cut lettering with a show through to the first page. 

Design for Edelman Chicago
Art Direction: Virginia Tevere
Creative Direction: Scott Serilla